Why strategy comes before marketing for small brands.
Many small business owners believe their biggest problem is marketing.
They feel behind on social media. Unsure what to say. Overwhelmed by advice about funnels, platforms, and posting schedules. So they try to “fix” marketing first.
But in most cases, marketing isn’t the real issue. It’s the most visible symptom of a deeper one.
How the small business can build an authentic brand.
Most small businesses don’t struggle because they lack ideas, creativity, or effort. They struggle because they’re trying to build their brand from the outside in — starting with marketing instead of clarity.
Welcome to our collection of plain-language articles written by The Thoughtful Brand Co. to explain brand strategy for small businesses in a clear, organized way.
Brand Strategy for the Small Business
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