Build your brand with peace, personality, and purpose.

Online education for makers, small batch creators, and soulful entrepreneurs who want to grow with clarity and intention.

Membership starting at $100/month. Stay as long as it serves you.

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The Foundations Course

Your map for building a brand that feels steady, sustainable, and unmistakably you. Our signature brand building curriculum guides you through three gentle, powerful pillars: Strategy, Creative, and Marketing.

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01. Strategy

Gain clarity, direction, and a steady foundation to support everything you build next.

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02. Creative

Find your brand’s voice, style, and story then craft visuals and messaging that feel genuine.

A display window showcasing stuffed animals in a charming vintage storefront.

03. Marketing

Discover sustainable ways to share your story and reach those who connect with your brand.

A complete framework for building what lasts

See What You Learn

THE WELCOME ROSE HAT CO.

Grow your business with confidence.

By the end of this course, you’ll be able to see your business as a whole — and know what to do next, with clarity and confidence.

  • a hands-on, personalized journey

  • always go at your own pace

  • video lessons paired with workbooks

  • cancel anytime — designed to support your work, not overwhelm it

Showing a customer, The Welcome Rose Hat Co. — a boutique hatmaker.

ARCH SKYLES DESIGN

Made with you in mind.

Whether you’re building from the ground up or refreshing a growing brand, this course meets you where you are. 

Thoughtfully designed for:

  • cottage-scale makers

  • creative entrepreneurs

  • home-based business owners

Showing a customer, Arch Skyles Design, making one-of-a-kind homes with elaborate historic renovations.
A simple, charming illustration of an ivy-draped storefront.
A collection of colorful art prints and posters, featuring landscapes, flowers, and abstract designs, with some text overlays as an example of collecting inspiration for your mood boards.
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Brand Building Membership
$100.00
Every month
$540.00
Every 6 months

Get instant access to The Foundations Course — our signature three part journey to building a brand that doesn't blend in or burn out.

✓ Go at your own pace
✓ 48 Video lessons
✓ 200+ pages of thoughtfully designed workbooks
✓ Lifetime access
✓ No strings attached — cancel anytime
A scenic landscape with green rolling fields, scattered trees, and houses, with mountains in the background under a cloudy sky.
Person pinning collecting mood board inspiration — photos on a corkboard with various images and notes.
Turkish coffee in a charming cottage kitchen.
A house with a white facade behind a large tree with dark green leaves and a stone staircase leading up to the front door.
A wooden chair with a woven seat, on which are a stack of books, a white mug, and a tea bag on a teabag wrapper, against a plain white wall.

  • A brand strategy you truly believe in

  • A creative identity that feels like you (including style, story, visuals)

  • A marketing plan you will actually use

  • Confidence to take the next right step, whatever that looks like for your business

By the end of this course, you’ll have:

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 FAQs

  • It’s broken into three parts — Strategy, Creative, and Marketing — with clear video lessons you can follow at your own pace. Think of it as a map for building your business one steady step at a time. There are a total of 48 video lessons and a comprehensive companion workbooks for each part of the course.

  • Yes, we invite you to watch our FREE LESSON to get a really good feel for both the video lessons and the workbook. No email required to access it because we believe in this course and we believe in you. We hope you find this free lesson useful and decide to become a member, complete the entire course, and add your own thoughtful brand to the world.

  • A brand strategy you believe in, a creative identity that feels like you, and a simple marketing plan you’ll actually use.

    We created this so at the end, your brand will be the best it has ever been. You’ll be able to both see your brand as a whole and see all the moving parts. You’ll know how the pieces fit together and what to work on next to get where you want to go in your work and life.

  • We’re Ben and Ella, longtime business partners, hubby-and-wife, and founders of The Thoughtful Brand Co. This brand and this course is the best of everything we’ve learned over two decades of creative and entrepreneurship work. To learn more about our story, visit our ABOUT page.

  • We hear you — there are too many “business courses” out there that recycle the same hustle-heavy advice. Or that is all marketing but the content is shockingly lacking. We’ve experience both. And this isn’t that. The Thoughtful Brand Co. is built on a simple, experience-based framework that fits the way cottage businesses naturally grow. It’s practical, human, and built for the long term — not just a quick fix.

Grow something that matters to you.

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