The Foundations Course

Being small and authentic isn’t a weakness, it’s your brand superpower.

And this three-part online course will guide you through brand strategy, creative expression, & marketing to build your brand with confidence — all through the lens of assembling beautiful customer experiences.

Watch the class trailer.

course details

OUR SIGNATURE 3 PART COURSE —

Part 01 — Strategy (18 lessons)

Part 02 — Creative (22 lessons)

Part 03 — Marketing (8 lessons)

With a deep-dive workbook for each part.

In strategy, we cover topics like brand values, identifying your customer niche, studying your market, & setting up your work in the way that suits you best.

In creative, we move into brand identity, building a brand guide, finding your photographic style, and building a memorable customer experience.

And finally, in marketing, we bring it all together with an effective and doable marketing plan made just for you.

Watch a Free Lesson
The three workbooks from The Foundations Course.
A view of our worksheets related to branding, strategy, goal setting, and personal development from The Foundations Course.

(Actual Workbook Pages)

TTBC-Mockup1.jpg
A look behind the paywall at The Foundations Course lesson layout.

Thoughtfully made for you.

$100

The Foundations Course

Get anytime access to The Foundations Course — includes all 48 video lessons and a dedicated workbook for each part.

 FAQs

  • It’s broken into three parts — Strategy, Creative, and Marketing — with clear lessons you can follow at your own pace. Think of it as a map for building your business one steady step at a time.

  • Yes, we invite you to watch our FREE LESSON to get a really good feel for both the video lessons and the workbook. No email required to access it because we believe in this course and we believe in you. We hope you find this free lesson useful and decide to become a member, complete the entire course, and add your own thoughtful brand to the world.

  • A brand strategy you believe in, a creative identity that feels like you, and a simple marketing plan you’ll actually use.

    We created this so at the end, your brand will be the best it has ever been. You’ll be able to both see your brand as a whole and see all the moving parts. You’ll know how the pieces fit together and what to work on next to get where you want to go in your work and life.

  • We’re Ben and Ella, longtime business partners, hubby-and-wife, and founders of The Thoughtful Brand Co. This brand and this course is the best of everything we’ve learned over two decades of creative and entrepreneurship work. To learn more about our story, visit our ABOUT page.

  • We hear you — there are too many “business courses” out there that recycle the same hustle-heavy advice. Or that is all marketing but the content is shockingly lacking. We’ve experience both. And this isn’t that. The Thoughtful Brand Co. is built on a simple, experience-based framework that fits the way cottage businesses naturally grow. It’s practical, human, and built for the long term — not just a quick fix.

  • I am homesick for a place I have yet to create.

  • The world is full of options but short on thoughtful experiences.

  • The long way is the short cut.

  • May you create the thing that is yours alone to make.

Person sitting outdoors, sketching and writing in a notebook with a pen, with a small flower tucked into the notebook.
A foggy landscape with trees on a hillside and thick fog covering the upper part of the scene.
A customer, Arch Skyles Design, in one of his custom historic renovations.
A collage of photographs, postcards, and drawings pinned on a wall as mood board inspiration.
A person in white clothing running through a field of yellow flowers under a cloudy sky, appearing blurred due to motion.