Free Lesson.
Explore what The Foundations Course looks like behind the paywall and watch a free lesson.
Video Lessons + Workbook Activities.
All video lessons are paired with workbook exercises to help you dig down to your own takeaways.
We hope you join us.
This free lesson isn’t locked. It doesn’t require your email. Because we believe in this course and we believe in you. And together, we can add more thoughtful brands to the world. Step-by-step and day-by-day.
Made to be accessible.
Similarly priced courses are priced $1500 to $6500. We made this one to be the best and cost you less. For $100/month you get access to everything. No upsells or fine print.
FAQs
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This course was built for young brands in the cottage industry:
home based businesses
small batch producers
creative entrepreneurs
If you struggle with being authentic or with knowing what to work on next with your business, this course is for you.
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The course is $100/month. There’s no long-term commitment, and you can cancel anytime. You will have instant access to all new materials, courses, Q&As, and subscriber-exclusive content without an increase in price. We aim to be your brand building companion and invite you to be a part of The Thoughtful Brand Co. for as long as it’s providing useful education and inspiration for you.
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It’s broken into three parts — Strategy, Creative, and Marketing — with clear video lessons you can follow at your own pace. Think of it as a map for building your business one steady step at a time. There are a total of 48 video lessons and a comprehensive companion workbooks for each part of the course.
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A brand strategy you believe in, a creative identity that feels like you, and a simple marketing plan you’ll actually use.
We created this so at the end, your brand will be the best it has ever been. You’ll be able to both see your brand as a whole and see all the moving parts. You’ll know how the pieces fit together and what to work on next to get where you want to go in your work and life.
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We’re Ben and Ella, longtime business partners, hubby-and-wife, and founders of The Thoughtful Brand Co. This course is the best of everything we’ve learned over two decades of creative and entrepreneurship work. We wanted to do work we liked, make a living, & not feel like sleezy sales people to do it. That is why we built the experience framework — to help you build a brand so wonderful that the selling takes care of itself. To learn more about our story, visit our ABOUT page.
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We hear you — there are too many “business courses” out there that recycle the same hustle-heavy advice. Or that is all marketing but the content is shockingly lacking. We’ve experience both. And this isn’t that. The Thoughtful Brand Co. is built on a simple, experience-based framework that fits the way cottage businesses naturally grow. It’s practical, human, and built for the long term — not just a quick fix.
