Start with a single, thoughtful lesson.
This free lesson offers a preview of how we approach brand building — calm, practical, and focused on what matters most. It’s designed to help you slow down, organize your thinking, and begin with intention.
What this lesson covers.
In this lesson, you’ll explore:
how experience shapes trust and loyalty
why clarity matters more than constant marketing
what it means to build a brand that supports your work long-term
Press play when you are ready.
Lesson is 13 minutes.
As you watch, notice what resonates — and what feels worth carrying forward.
Who this is For
This lesson is for small-batch makers and creative entrepreneurs who want to build thoughtfully — without rushing, over-optimizing, or losing their voice along the way. You won’t find tactics or templates here — just a steady foundation to build from.
If this felt helpful, here’s where to go next.
MARFA, TX
Join the full Foundations Course.
FAQs
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This lesson is for small-batch makers and creative entrepreneurs who want to build thoughtfully — without rushing, over-optimizing, or losing their voice along the way.
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The course is $100/month. You also have the option to choose 6 months for $540 if a longer commitment feels more aligned with your goals.
There’s no long-term commitment, and you can cancel anytime. You will have instant access to all new materials, courses, Q&As, and subscriber-exclusive content without an increase in price. We aim to be your brand building companion and invite you to be a part of The Thoughtful Brand Co. for as long as it’s providing useful education and inspiration for you.
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It’s broken into three parts — Strategy, Creative, and Marketing — with clear video lessons you can follow at your own pace. Think of it as a map for building your business one steady step at a time. There are a total of 48 video lessons and a comprehensive companion workbooks for each part of the course.
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A brand strategy you believe in, a creative identity that feels like you, and a simple marketing plan you’ll actually use.
We created this so at the end, your brand will be the best it has ever been. You’ll be able to both see your brand as a whole and see all the moving parts. You’ll know how the pieces fit together and what to work on next to get where you want to go in your work and life.
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We’re Ben and Ella, longtime business partners, hubby-and-wife, and founders of The Thoughtful Brand Co. This course is the best of everything we’ve learned over two decades of creative and entrepreneurship work. We wanted to do work we liked, make a living, & not feel like sleezy sales people to do it. That is why we built the experience framework — to help you build a brand so wonderful that the selling takes care of itself. To learn more about our story, visit our ABOUT page.
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We hear you — there are too many “business courses” out there that recycle the same hustle-heavy advice. Or that is all marketing but the content is shockingly lacking. We’ve experience both. And this isn’t that. The Thoughtful Brand Co. is built on a simple, experience-based framework that fits the way cottage businesses naturally grow. It’s practical, human, and built for the long term — not just a quick fix.
