Hello there.

And a warm welcome. We are Ben and Ella — creatives, entrepreneurs, and husband-and-wife team.

Together we started The Thoughtful Brand Co. as a fresh start — a place to share the best of what we’ve learned and what we believe matters most.

A portrait of Ben.

Ben is the filmmaker with a big heart and a sharp eye for story.

He’s spent years making documentaries and down-to-earth projects that shine a light on voices too often overlooked. His craft is storytelling, and his gift is knowing how to make things both beautiful and honest.

A portrait of Ella.

Ella is the educator who brings creativity and business together in uncommon ways.

She went to some fancy business schools because she thought that was what she was supposed to do, always feeling that maybe she missed her calling as an artist. Imagine her delight when she eventually discovered that the coolest brands happen when strategy and creativity meet.

Line drawing of a storefront with an awning, a rectangular display window, a door, a potted plant on the left, a dog on the right, and a sign hanging from the awning.

The Thoughtful Brand Co. is our new beginning.

Our work is about more than teaching brand-building. It’s about helping good people build lasting businesses in a way that feels life-giving, not draining.

We’re here to share what we’ve learned — through our filmmaking & courses — so that your business can become part of the story too.

 The Road Here

Ben + Ella when they first got together, sitting on a couch and smiling.

we meet

Ben + Ella smiling while supporting a small, local brand.

start our first business together

Ben + Ella standing in front of the Airstream, in which they lived and traveled for two years, falling in love with small brands everywhere.

sell our house & live on the road

*and fall head over heels for small brands everywhere

Behind the scenes of Ben filming a scene from Un-Painted, an original film about an artist finally giving herself permission to paint.

make creative work (and then make some more)

The Thoughtful Brand Co. logo — minimalist illustration of a charming storefront with a striped awning, potted plants, a bench, and a window, encircled by the text "The Thoughtful Brand Co."

and start The Thoughtful Brand Co.

Build something that matters to you.

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