Step-by-step online education for thoughtfully growing your young brand.

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The Foundations Course

Learn the 3 foundations of the experience-based approach to brand building in our signature course. Using video lessons and comprehensive workbooks, it’s a step-by-step roadmap for launching and growing a business that is uniquely yours.

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01. Strategy

Building an authentic brand starts with strategy. It provides clarity for everything else you do and ensures your brand has soul.

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02. Creative

This isn’t about being artistic, it’s about the vision to bring something unique into existence. This set of lessons walks you through it step by step.

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03. Marketing

When you’ve built something great, the last step is to tell people. Dive into all the marketing activities and leave with a customized marketing plan.

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Brand Building Membership
$100.00
Every month

Get anytime access to The Foundations Course — includes all 48 video lessons and a dedicated workbook for each part.

✓ Instant access to all new content
✓ Video lessons
✓ Workbooks
✓ Cancel anytime
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Turkish coffee in a charming cottage kitchen.

Grow your business confidence

Learn the Experience Framework approach to brand building. It’s not about cookie-cutter tactics and hard selling but about creating something genuine and inviting people into it.

And by combining video lessons with the workbook, you’ll leave with the confidence, direction, and ideas to make your brand the best it’s ever been.

Showing a customer, The Welcome Rose Hat Co. — a boutique hatmaker.

THE WELCOME ROSE HAT CO.

Made for brands just like yours

Thoughtfully designed for those in the cottage industries:

  • Small Batch Makers

  • Creative Entrepreneurs

  • Home Based Businesses

Showing a customer, Arch Skyles Design, making one-of-a-kind homes with elaborate historic renovations.

ARCH SKYLES DESIGN

A simple, charming illustration of an ivy-draped storefront.
A house with a white facade behind a large tree with dark green leaves and a stone staircase leading up to the front door.
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The magic of the class is the alchemy between the workbook and the lessons.

Each step starts with a short video lesson to introduce the concept and is paired with workbook activities where you dig down to your own unique tools and takeaways.

Because an idea is only as good as it is useful.

WATCH A FREE LESSON

Video Lessons + Workbook

 FAQs

  • It’s broken into three parts — Strategy, Creative, and Marketing — with clear video lessons you can follow at your own pace. Think of it as a map for building your business one steady step at a time. There are a total of 48 video lessons and a comprehensive companion workbooks for each part of the course.

  • Yes, we invite you to watch our FREE LESSON to get a really good feel for both the video lessons and the workbook. No email required to access it because we believe in this course and we believe in you. We hope you find this free lesson useful and decide to become a member, complete the entire course, and add your own thoughtful brand to the world.

  • A brand strategy you believe in, a creative identity that feels like you, and a simple marketing plan you’ll actually use.

    We created this so at the end, your brand will be the best it has ever been. You’ll be able to both see your brand as a whole and see all the moving parts. You’ll know how the pieces fit together and what to work on next to get where you want to go in your work and life.

  • We’re Ben and Ella, longtime business partners, hubby-and-wife, and founders of The Thoughtful Brand Co. This brand and this course is the best of everything we’ve learned over two decades of creative and entrepreneurship work. To learn more about our story, visit our ABOUT page.

  • We hear you — there are too many “business courses” out there that recycle the same hustle-heavy advice. Or that is all marketing but the content is shockingly lacking. We’ve experience both. And this isn’t that. The Thoughtful Brand Co. is built on a simple, experience-based framework that fits the way cottage businesses naturally grow. It’s practical, human, and built for the long term — not just a quick fix.

Grow something that matters to you.

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